Humanising businesses lies in putting people at the centre of a company’s intentions rather than money. What does that mean? 

Prioritising your team and your customers through creating an environment of understanding that people matter and that business is personal, in all its interactions and teamwork it needs to run synchrony and harmoniously.

People power businesses and awareness, compassion, and empathy power people. Culture and cultivating awareness are some of the most powerful tools to humanise a business nowadays – awareness starts with an understanding of the way your energy affects others and understanding the bigger picture without letting the ego create all the motives and intentions. 

Our founder, Karrie, explained “humanised businesses are the way forward because people want to be part of something bigger and they need to feel that they are part of something that works for them, it’s all about the people and the culture that is created. Hustle culture and owner-oriented business models just don’t resonate with people anymore.” 

Why? Because of how our society is growing and evolving – Millennials and Gen Z are now the biggest global generation, making up 64% of the world’s population affecting not just consumer behaviour but also challenging the status quo of our societal values. Humanised business cultures are closing the generational gap for both the people working within businesses and the consumers supporting them.

While salary is the most important factor in deciding on a job, Gen Z values salary less than every other generation, they care about values. Companies must demonstrate their commitment to a broader set of societal challenges such as sustainability, climate change, and hunger. Some of the values that are most valuable to a business for employees are characteristics such as being; socially conscious, technology-focused, ethnically diverse, experience-driven, health-conscious, and financially and spiritually conscious. 

And the benefits of humanised businesses? A healthy culture is a fertile place for business growth and this is what the industry needs especially in approaches to issues such as the decline in apprentices coming through the system. Looking at the bigger picture in the grand scheme of our industry’s growth and progression. “There has to be a paradigm shift on how businesses are seen and where the priority should be. We can see that this is a business model that is both modern and successful in paving the way forward to a closer-knit, more diverse, and inclusive industry cultivating  and growing its younger generation of talent.”