By Sophia Collins


Okay – everyone is talking about the Metaverse, everyone wants to UNDERSTAND IT. So at KIT we’ve done a little research to try and figure out the best way to explain it

Right now BASICALLY it isn’t anything – there is nothing launched. The Metaverse hasn’t been DEFINED yet. AR seems like it’s in the running to be the first step in the direction towards the Metaverse. SO let’s start there:

What is AR: AUGMENTED REALITY is technology that SUPERIMPOSES a computer-generated image on a user’s view of the real world.

What is VR: VIRTUAL REALITY is a computer-generated environment with scenes and objects that appear to be real, making the user feel they are immersed in their surroundings. This environment is perceived through a device known as a Virtual Reality headset or helmet.

What is the Metaverse: BASICALLY: It is an environment where the physical and digital world can coexist.  A digital universe of limitless and virtual communities. The Metaverse is a mix of 3-dimensional worlds accessed through a browser, app, or a headset. It allows people to have interactions and experiences. The Metaverse is built with 3D video graphics, environments, and avatars. Your Metaverse experience is a virtual world that’s populated by other players like you in the same Metaverse – and usually interested in similar things as the community.

HOW DO I GET TO THE METAVERSE? You can use virtual reality headsets, augmented reality glasses, apps, browsers! 

What can you DO there? SO MUCH.  You can socialise,  you can host exhibitions, go to parties, go to a virtual concert. YOU CAN SHOP. The Metaverse also has its own rules, physics and even its own currency. They’re called bits, coins, or tokens. 

There are a lot of people that think the Metaverse will take over a great deal of physical things.

Here are a few examples of what brands are doing right now:

Watch this space for more to come. We are only getting started!