THE FUTURE OF BEAUTY, TECH AND SOCIAL MEDIA
Between the threat of a TikTok ban in the US and the new movement to pause on implementing advanced Artificial Intelligence (AI) systems a lot of change could be coming to technology and social media.
The US TikTok ban comes after government concerns that TikTok is a potential national security threat. With 150 million TikTok users in the US, that's a lot of people who could be affected. Especially all those beauty content creators! If this ban goes through, it could shake up the global trend scene big time. It looks like technology and social media could be in for some changes!
With 60% of its users aged between 16-24 and 26% between 25-44, TikTok has become a hotbed for beauty trends. 80% of TikTok's audience is made up of Gen Alpha, Gen Z, and Millennials – the driving forces behind various beauty aesthetics. Businesses in the beauty industry must take TikTok seriously as a platform to reach out to their target audiences.
- #cleangirlaesthetic - 2.Billion views
- #cottagecoreaesthetic - 1.1 Billion views
- #coquetteaesthetic 1.1 Billion Views
- #vanillagirlaesthetic - 141.4 Million Views
- #darkfeminineaesthetic - 5.8 Million Views
Is Artificial Intelligence the next big thing in the hair industry?The hair industry is gearing up for another tech revolution, this time with the help of Artificial Intelligence (AI). From virtual colour consultations to personalised hair dyes, AI is making significant strides in efficiency in the hair industry. However, given the rapid pace of innovation, are we moving too quickly?
Tech leaders, such as Elon Musk, are calling for a "pause" on advanced AI systems. In fact, over 1,000 researchers and executives have signed an open letter to stop what they describe as a "dangerous" arms race. Artificial Intelligence has ushered in a new era of efficiency, personalization, and innovation for the hair industry. Here are some notable examples:
- L'Oréal's Color & Co offers a personalised hair dye kit to customers after a virtual consultation with a professional hair colorist.
- John Paul Mitchell Systems is set to launch its Artificial Intelligence hair-analysis tool, Hair AI, which assesses consumers' hair and scalp to recommend products from its brand.
- The AER Dryer's AI SmartDry hair dryer uses humidity sensors and AI technology to adjust temperature and airspeed, effectively reducing frizz and preventing hair from drying out.
Despite some concerns and calls to pause on advanced AI systems, the hair industry is embracing AI innovations to provide personalised solutions for consumers. It's exciting to see how AI is transforming the industry and enabling new possibilities.
By Lubona Chibwa
April 2023
THE FUTURE OF BEAUTY, TECH AND SOCIAL MEDIA
Between the threat of a TikTok ban in the US and the new movement to pause on implementing advanced Artificial Intelligence (AI) systems a lot of change could be coming to technology and social media.
The US TikTok ban comes after government concerns that TikTok is a potential national security threat. With 150 million TikTok users in the US, that's a lot of people who could be affected. Especially all those beauty content creators! If this ban goes through, it could shake up the global trend scene big time. It looks like technology and social media could be in for some changes!
With 60% of its users aged between 16-24 and 26% between 25-44, TikTok has become a hotbed for beauty trends. 80% of TikTok's audience is made up of Gen Alpha, Gen Z, and Millennials – the driving forces behind various beauty aesthetics. Businesses in the beauty industry must take TikTok seriously as a platform to reach out to their target audiences.
- #cleangirlaesthetic - 2.Billion views
- #cottagecoreaesthetic - 1.1 Billion views
- #coquetteaesthetic 1.1 Billion Views
- #vanillagirlaesthetic - 141.4 Million Views
- #darkfeminineaesthetic - 5.8 Million Views
Is Artificial Intelligence the next big thing in the hair industry?The hair industry is gearing up for another tech revolution, this time with the help of Artificial Intelligence (AI). From virtual colour consultations to personalised hair dyes, AI is making significant strides in efficiency in the hair industry. However, given the rapid pace of innovation, are we moving too quickly?
Tech leaders, such as Elon Musk, are calling for a "pause" on advanced AI systems. In fact, over 1,000 researchers and executives have signed an open letter to stop what they describe as a "dangerous" arms race. Artificial Intelligence has ushered in a new era of efficiency, personalization, and innovation for the hair industry. Here are some notable examples:
- L'Oréal's Color & Co offers a personalised hair dye kit to customers after a virtual consultation with a professional hair colorist.
- John Paul Mitchell Systems is set to launch its Artificial Intelligence hair-analysis tool, Hair AI, which assesses consumers' hair and scalp to recommend products from its brand.
- The AER Dryer's AI SmartDry hair dryer uses humidity sensors and AI technology to adjust temperature and airspeed, effectively reducing frizz and preventing hair from drying out.
Despite some concerns and calls to pause on advanced AI systems, the hair industry is embracing AI innovations to provide personalised solutions for consumers. It's exciting to see how AI is transforming the industry and enabling new possibilities.
By Lubona Chibwa