Hairstylist, Founder + Content Creator

— Combining precision color skills with unfaltering business intuition, Samantha Cusick is fast becoming an industry powerhouse. Her balayage and colour specialist salons in central London are a favourite with press, influencers, and celebrities.

— Opening her Notting Hill salon in 2016, aged 28, she has spent the last sevens years honing her skills in business, leadership and team building. Client demand resulted in a second salon, this time in Fitzrovia.

— Prioritising the happiness of her team, Samantha champions the future generation of hair professionals while simultaneously creating a community that promotes self-confidence and self- expression. Her innate understanding of the consumer and capacity to identify their needs has produced a lifestyle brand that enhances Samantha’s oursuit of creativity and community.

— Quietly watching the industry from afar, focusing her resources on the foundations of a business that is built to evolve, Samantha is now ready to use her experience and knowledge to nurture the future of hairdressing on a larger scale. Collaboration is at the centre of her team-focused business model and summer 2023 will unveil the next evolution of the Samantha Cusick brand; a hybrid working model which will coincide with a 3500 sq ft co-working space in the capital. Proactive and driven by change, Samantha embraces the unknown. Refusing to stand still, she is a dynamic female force that refuses to compromise her vision or values.