Curating culturally relevant and industry-defining experiences that bring communities together.

To find members and create an all-eyes-on launch campaign cementing Stā studios into the industry.

To navigate the industry landscape in an organic way that complimented the brands values.

• Due to the success of the launch campaign, KIT handle all profile, press and media relations for the brand through to:
• Always on Trade + Consumer Press
• Events design & planning
• Social Media strategy and planning

Samantha Cusick is becoming an industry powerhouse. Combining expert colour skills and business savvy, her balayage and colour specialist salons in central london are favoured by press, influencers, and celebrities.

As a global ambassador for leading hair brands, Samantha engages both hairdressers and consumers. Opening her Notting Hill salon in 2016 at 28, she has spent the last seven years honing business, leadership, and team-building skills. High demand led to a second salon in Fitzrovia. Samantha prioritises her team’s happiness and champions future hair professionals, creating a community that promotes self-confidence and self-expression. Her deep understanding of consumer needs has birthed a lifestyle brand that fuels her creativity and community spirit.

Focusing on a strong business foundation, Samantha is ready to nurture the future of hairdressing. Collaboration is central to her team-focused model, with summer 2023 marking the launch of a 3500 sq ft co-working space in the capital. Proactive and driven by change, Samantha is a dynamic force, uncompromising in her vision and values.