Profiling Samantha Cusick

The Samantha Cusick Empire

Our brief was to elevate Samantha Cusick – a renowned salon founder and beauty voice into a future-facing, culturally resonant brand. This wasn’t just about PR hits. It was about redefining how salon talent shows up in media, brand partnerships, and public thought leadership. From day one, Samantha made it clear: she wanted to push boundaries and turn her ideas into a full-spectrum brand movement.

Position Samantha Cusick and her business empire – from Stā Studios to her podcast and wider influence at the centre of modern beauty, culture, and community. Her dream of speaking at Soho House, launching a podcast, and gaining recognition in industry awards and mainstream media wasn’t just a wishlist. It was a roadmap for brand transformation.

360° STRATEGY ACROSS PR, TALENT & CAMPAIGN EXECUTION

KIT worked across trade and consumer PR, talent positioning, and campaign moments to build Samantha’s presence across every touchpoint.

EVENTS & THOUGHT LEADERSHIP

We created high-impact cultural moments—from launching Stā Studios with the Hard Hat Supper Club, to curating Stā Future Gazing and Stā Thrifty. We also secured Samantha’s first talk at Soho House with Lisa Potter-Dixon—one of her key ambitions when joining KIT—earning press and industry recognition in full-circle fashion.

PODCAST LAUNCH & BRAND PARTNERSHIPS

Following the launch of Silly Little Girls Club, we activated a buzz-worthy launch event, secured sponsorships with Redken and Sephora, and continue to book culturally relevant guests like Emily Austen and the founders of By Rotation and ARC. The podcast has landed features in The Independent, SheerLuxe, and Fabulous Magazine—proving its resonance with a wider audience.

TRADE RECOGNITION & AWARD WINS

Our awards strategy delivered four major industry wins in 2024, including:
– Salon Design of the Year, British Hairdressing Business Awards
– Business Thinker, Most Wanted
– Hair Influencer, Pro Hair Awards
– Independent Business Space of the Year, Fellowship for British Hairdressing

We consistently position Samantha and her salons as culture-leading voices in beauty media:
– Condé Nast Traveler named Stā “the coolest studio in London”
– Featured in Glamour, Elle, and Evening Standard as one of the best salons in the capital
– Regular appearances in Harper’s Bazaar, Who What Wear, and SheerLuxe
– Named an official contributing expert by Cosmopolitan

WHAT WE'VE BEEN UP TO

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PR

We deliver standout PR across trade and consumer worlds, putting hairdressing talent and brands exactly where they belong.

EVENTS + EXPERIENCES

We produce and host unforgettable pop-ups, product launches, community gatherings and activations—creating experiences that live in everyone’s mind rent-free.

TALENT MANAGEMENT

We represent those who bring vision, values, and real creative craft. No d*ckheads, just impact.

SOCIAL MEDIA MARKETING

We craft powerful digital stories through strategic content creation and social media management, turning audiences into loyal communities.

PROFILE COACHING & DEVELOPMENT

We shape presence for those defining the future of hair - through narrative, content and cultural insight. Whether you're a visionary artist, a values-led brand, or a creative exec ready to lead with intention, we help you show up with clarity, creativity and cultural relevance. From digital storytelling to thought leadership, we turn your voice into visibility—and your vision into impact.

HAIR INDUSTRY EDUCATION CREATION

For brands, we design impactful strategies, content, and training tools that help stylists confidently use your products—turning knowledge into sales and loyalty.

PR + Profiling

The Samantha Cusick Empire

360° STRATEGY ACROSS PR, TALENT & CAMPAIGN EXECUTION

EVENTS & THOUGHT LEADERSHIP

PODCAST LAUNCH & BRAND PARTNERSHIPS

TRADE RECOGNITION & AWARD WINS

WHAT WE'VE BEEN UP TO

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STÄ THRIFTY AT STĀ STUDIOS

Services

PR

EVENTS + EXPERIENCES

TALENT MANAGEMENT

SOCIAL MEDIA MARKETING

PROFILE COACHING & DEVELOPMENT

HAIR INDUSTRY EDUCATION CREATION

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