THE TASK
As part of the wider Stā Studios campaign, KIT co-created and launched Stā Thrifty—a first-of-its-kind event blending sustainability, fashion, and community. Designed to spark connection within the industry, the day brought together conscious creatives for a feel-good, fashion-forward experience. From curated activations to purposeful conversations, it was a vibrant celebration of circular style and collective energy.
THE GOAL
Mimosas on tap, music loud, and energy high—Stā Thrifty was more than an event; it was a vibe. We created an environment where brands could connect with hairdressers, press, influencers, and conscious consumers in a laid-back, high-impact setting. With sell-out stalls, a steady stream of guests, and a feel-good buzz that didn’t let up, the day became a celebration of sustainability, style, and community-driven connection with the best line up of sellers and guests you could imagine.
