PROFILE DEVELOPMENT James Lear

Reigniting James Lear’s Digital Momentum

The Task

When hairstylist and content creator James Lear hit a plateau on Instagram and TikTok, KIT stepped in to reignite his growth and help him reconnect with his online presence.

The Goal

Craft a streamlined, intuitive strategy James could confidently run with on his own, saving time, sparking creativity, and ultimately, helping him fall back in love with showing up online.

The Approach

Through weekly 1:1s with KIT founder Karrie Fitz, we built a content strategy rooted in ease, clarity, and consistency. Together, we transformed overwhelm into action, with a rhythm that felt sustainable, not stressful.

The Results

James saw consistent weekly growth across both platforms
After just 3 months, he landed his first viral video, bringing in thousands of new followers
In just 5 months, James gained over 10,000 followers and reached a 3.9% engagement rate
His Instagram grew from 40k to 75.5k and continues to climb with incredible industry engagement rates

The best part?

James didn’t just grow, he fell back in love with posting. That creative spark is back, and his audience can feel it.

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The Numbers

Viral Posts

15

Avg Likes

2000

Avg Comments

32

+ Following Combined

75000

Services

PR

We deliver standout PR across trade and consumer worlds, putting hairdressing talent and brands exactly where they belong.

EVENTS + EXPERIENCES

We produce and host unforgettable pop-ups, product launches, community gatherings and activations—creating experiences that live in everyone’s mind rent-free.

TALENT MANAGEMENT

We represent those who bring vision, values, and real creative craft. No d*ckheads, just impact.

SOCIAL MEDIA MARKETING

We craft powerful digital stories through strategic content creation and social media management, turning audiences into loyal communities.

PROFILE COACHING & DEVELOPMENT

We shape presence for those defining the future of hair - through narrative, content and cultural insight. Whether you're a visionary artist, a values-led brand, or a creative exec ready to lead with intention, we help you show up with clarity, creativity and cultural relevance. From digital storytelling to thought leadership, we turn your voice into visibility—and your vision into impact.

HAIR INDUSTRY EDUCATION CREATION

For brands, we design impactful strategies, content, and training tools that help stylists confidently use your products—turning knowledge into sales and loyalty.

Reigniting James Lear’s Digital Momentum