Chlöe Swift x Kérastase

PR + PROFILING

Chlöe Swift Experience Sponsored by Kérastase

THE TASK

Curate and execute Chlöe Swift an in-person profiling event, not just to gather a room, but to define her presence within it. We needed an environment that matched her ambition, her aesthetic, and her audience.

Enter: Soho House. With its culturally charged setting and high-profile guest list, this was the perfect canvas to elevate Chlöe from emerging voice to essential tastemaker.

THE GOAL

To bring a social-first personality into real life, positioning Chlöe as a culturally fluent speaker and credible voice in front of industry guests and tastemakers. This was about more than an event – it was about shaping perception and opening up new lanes for her brand.

THE APPROACH

KIT took a 360° approach – blending talent positioning, event curation, and strategic partnerships to bring the vision to life.
We secured Soho House as the venue, ensuring an intimate yet influential setting.
We designed the event around Chlöe’s voice – thoughtful, curious, pro-consumer fluent – and cast her not only as the host, but as the heart of the room.
We locked in a premium brand sponsor, Kérastase, to anchor the event with luxury, relevance, and deeper industry credibility.
Through this alignment of space, story, and sponsorship, we turned one night into a pivotal brand milestone.

THE RESULTS

The sell out event drew a curated audience of media, talent, and brand partners, igniting new opportunities for Chlöe and positioning her as a trusted voice beyond the scroll. It also reinforced KIT’s ability to turn digital influence into IRL impact through cultural alignment and strategic delivery.

THE BEST PART

Since the event, we’ve continued to secure guest speaking opportunities for Chlöe – and get her back at Soho House again. Proof that when you build the right relationships, you don’t just create moments, you create momentum.

THE GALLERY

Case Studies

PR

Profiling Samantha Cusick

CONSUMER PR STRATEGY | TRADE PR STRATEGY | SOCIAL STRATEGY | PARTNERSHIPS | EVENT PRODUCTION

PR

Danielle Garner X Wildflower Industry Profile Building

CONSUMER PR STRATEGY | TRADE PR STRATEGY | SOCIAL STRATEGY | PARTNERSHIPS | EVENT PRODUCTION

PR

STÄ THRIFTY AT STĀ STUDIOS

London

Services

PR

We deliver standout PR across trade and consumer worlds, putting hairdressing talent and brands exactly where they belong.

EVENTS + EXPERIENCES

We produce and host unforgettable pop-ups, product launches, community gatherings and activations—creating experiences that live in everyone’s mind rent-free.

TALENT MANAGEMENT

We represent those who bring vision, values, and real creative craft. No d*ckheads, just impact.

SOCIAL MEDIA MARKETING

We craft powerful digital stories through strategic content creation and social media management, turning audiences into loyal communities.

PROFILE COACHING & DEVELOPMENT

We shape presence for those defining the future of hair - through narrative, content and cultural insight. Whether you're a visionary artist, a values-led brand, or a creative exec ready to lead with intention, we help you show up with clarity, creativity and cultural relevance. From digital storytelling to thought leadership, we turn your voice into visibility—and your vision into impact.

HAIR INDUSTRY EDUCATION CREATION

For brands, we design impactful strategies, content, and training tools that help stylists confidently use your products—turning knowledge into sales and loyalty.