THE TASK
Position Danielle Garner and Wildflower as a powerful new force in hairdressing, reframing holistic hair as not just a niche, but a future-facing, commercially credible approach. This wasn’t just about launching a salon, it was about shifting the conversation.
THE GOAL
We built a sharp profile strategy rooted in impact and industry validation. From award entries to editorial placements and social media management, every move was designed to translate Danielle’s intuitive ethos into authority, leveraging credibility to spark cultural relevance.
THE OUTCOME
- Over 12k+ followers in Instagram
- Shortlisted in all five Creative Head Most Wanted categories
- Took home three major wins.
- Her salon model was legitimised in the eyes of industry press and peers—opening doors, generating features, and securing her place as a conscious leader to watch.
THE BEST BIT
Watching Danielle own the stage, three times, sharing her mission with clarity and power. Her wins didn’t just celebrate her work; they lit the path for a new wave of salon leadership rooted in care, connection, and creative conviction and they are still remembered by peers today.
