These days, hair care products are high-tech and science-focused. Last year was the era of skincare-focused, scalp-forward hair care, but this might be the year of tech in all things beauty. Just one example?

As the wave of buzz about the Metaverse ebbs and flows, we are gaining more insight and understanding of this murky digital world and its capacity to be a vessel for change. One sector of technology that could revolutionise our approach to haircare as well as push a more sustainable beauty industry is Biotechnology. The shift towards clean beauty emphasised the use of more naturally derived and plant-based ingredients, however much research has unveiled this to be an unsustainable practice.

What exactly is Biotechnology? It is defined as the exploitation of biological processes to create ingredients. A subsect of biotech that is buzzing right now is white biotechnology which is devoted to utilising living microorganisms and enzymes to synthesise energy-saving, easier degradable products and is taking over the perfume industry making it much more sustainable. Did you know, an estimated 200.00 roses are needed to produce only a few millilitres of rose oil? 

So how will biotechnology revolutionise haircare? It can lead to sustainable product innovation, give greater insight and understanding of hair and how to care for it, and could possibly push a new approach to hair care. Upcycling is a concept we are becoming more aware of and it is coming in strong for the beauty industry. The Upcycled Beauty Company has launched a new active ingredient aimed at hair care – The Faba TONIQ, a water-soluble by-product of hummus production. 

Yes, you read that correctly, this by-product of hummus production has been coined “the new natural, upcycled hair-styling active for super-sleek, long-lasting curls.” This upcycled active is a source of protein, peptides, polypeptides, and carbohydrates that help to strengthen and condition the hair. A combination of polysaccharides and oligosaccharides makes the curl retention long-lasting and provides frizz control even in humid environments.

Another concept being deeply studied by biotech is the concept of hair memory which could create a shift in hair care becoming more focused on maintaining or adapting hair’s memory – that’s where companies like Arey come in, using its vitamin-, mineral-, and antioxidant-rich formula to reverse hair aging on a cellular level. The team isolated peptide—amino acid chains that form proteins typically synonymous with skin and hair health like collagen, elastin, and keratin. When applied topically to the skin, and in this case the scalp, the peptides act as little messengers, triggering cells to perform specific functions such as building collagen, elastin, and keratin, encouraging hair and skin to look and act younger, thus slowing the greying of hair.

We’re quite excited to see the innovation of biotechnology in hair care, it’s here to change the status quo.