THE BEAUTY RETAIL EXPERIENCE 2.0
It’s an interesting time for the beauty industry, with the emergence of Do-It-Yourself (DIY) beauty due to the pandemic and the growth in consumers doing their hair at home. Sally Beauty has taken note of this trend and introduced Studio by Sally, a new concept store located in Denton, Texas. This store aims to offer a unique experience by integrating hands-on education, retail, and salon services from experts into its traditional store format. Customers can explore the Salon and DIY hair hub, shop, and have their hair done by licensed and trained hair stylists whilst receiving valuable guidance from them.